Coreware Announces Strategic Integration with Action Target to Revolutionize Range Operations
Unified Point-of-Sale and Smart Range Technology Streamlines the Shooter Experience and Optimizes Business Performance for Firearms Retailers Nationwide
COLUMBUS, N.C. – July 10, 2026 – Coreware, a premier provider of point-of-sale and e-commerce solutions tailored to the firearms industry, has created a landmark integration with Action Target’s newly unveiled SmartRange AXIS Connect Partner Program. This strategic collaboration bridges the gap between top-tier range engineering and comprehensive retail software, providing range operators with an interconnected ecosystem built to optimize efficiency, drive safety and eliminate administrative friction.
As range operations become increasingly data-driven, the demand for cohesive software management tools has intensified. The Coreware + Action Target integration delivers a robust response to this demand by synchronizing business-critical systems. Range operators will now be able to align lane inventory, digital waiver tracking, customer verification profiles and point-of-sale interactions into a centralized dashboard, effectively eradicating duplicate entries and manual errors.
The integration is engineered to enhance multiple facets of the facility environment, including:
- Real-time lane management: Direct communication between the range control systems and Coreware point-of-sale software ensures instant lane state visibility, rapid assignment capabilities and seamless billing of rental fees and ammunition.
- Unified customer records: Merges digital waiver tracking and shooter profiles with standard retail purchasing history to deliver a personalized, secure and rapid check-in process at the counter.
- Synchronized resource allocation: Enables automated tracking of active range inventory, ammunition depletion and targets, providing a flawless overview of operating costs and retail demand.
“This partnership brings the range floor and the front counter into one connected workflow,” said Ezra Weinstein, CEO of Coreware. “Together with Action Target, we’re helping range operators reduce manual steps, serve shooters faster, and create a seamless experience from check-in to lane use to in-lane purchasing.”
“Operators we work with want their range to run as smoothly as possible with the fewest moving parts,” said Kevin Tomaszewski, Co-President and COO of Action Target. “SmartRange AXIS™ integrating with Coreware gets them there. Your staff aren’t juggling systems, your customers aren’t standing around waiting, and the range operates the way it should. That’s what SRA Connect™ was built for.”
To celebrate the launch of the program and showcase the integration's capabilities, Coreware and Action Target will host a live webinar July 10, 2026, at 1 p.m. ET. Join the livestream here: https://coreware.com/livestream
About Coreware
Coreware is a premier technology provider dedicated to the firearms industry, delivering cutting-edge, compliant point-of-sale systems and robust e-commerce solutions. Built to accommodate the complex compliance and transactional needs of modern retailers and ranges, Coreware empowers shooting sports businesses to scale securely, optimize inventory and capture multi-channel revenue workflows effortlessly.
About Action Target
Action Target, Inc. is the leading global expert on modern shooting ranges, partnering with commercial, law enforcement, military, and institutional clients worldwide to design, build, and support world-class range environments. Founded in 1986 and headquartered in Provo, Utah, Action Target delivers complete range solutions, including ballistic systems, target retrieval, and intelligent range management technology, backed by decades of innovation and proven field expertise. Learn more at ActionTarget.com.
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